The Influence Of Location, Price, Service On The Decision To Purchase Refilled Drinking Water NN RO Bengkulu

Authors

  • Miswan Basrudin Bondar Universitas Dehasen Bengkulu
  • Ermy Wijaya Universitas Dehasen Bengkulu
  • Iswidana Utama Putra Universitas Dehasen Bengkulu

DOI:

https://doi.org/10.53697/emba.v3i2.1483

Keywords:

Location, Price, Service, Purchase Decision

Abstract

The aim of this research is to determine the influence of location, price and service on the decision to purchase NN RO Bengkulu refillable drinking water. . The data collection method in this research used observation techniques and questionnaires, with a sample of 110 respondents. The research results show that the results of multiple linear regression show Y = 20.354 + 0.230 (X1) + 0.268 (X2) + 0.123 (X3) + 3.696. This illustrates a positive regression direction, meaning that there is a significant influence between the variables location (X1) price (X2) and service (X3) on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. From the results of the t test for the location variable (X1), it shows that tcount is 3,045 > ttable 1,658 and the significance is 0.003 < 0.05, meaning that location (X1) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. The price test results (X2) show tcount 4,112 > ttable 1,658 and significance 0.000 < 0.05, meaning that price (X2) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water. The results of the service test (X3) show tcount 2,855 > ttable 1,658 and significance 0.005 < 0.05, meaning that service (X3) has a positive and significant effect on purchasing decisions (Y) for NN RO Bengkulu refillable drinking water.

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Published

2023-12-27

How to Cite

Bondar, M. B., Wijaya , E. . ., & Putra , I. U. . . (2023). The Influence Of Location, Price, Service On The Decision To Purchase Refilled Drinking Water NN RO Bengkulu. Jurnal Ekonomi, Manajemen, Bisnis Dan Akuntansi Review, 3(2), 419 –. https://doi.org/10.53697/emba.v3i2.1483

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Articles