The Analysis Of Quality Product And Price Perception Towards Purchase Decisions (Survey On 'Bakmi Boerangrang Tasikmalaya' Consumers)

Authors

  • Erika Joanna Hosea University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst
  • Depy Muhamad Pauzy University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst
  • Mila Karmila University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst

DOI:

https://doi.org/10.53697/jim.v3i3.1381

Keywords:

Quality Product, Price Perception, purchase decision

Abstract

The purposes of this study was to determine the effect of quality product and price perception towards purchase decision of 'Bakmi Boerangrang Tasikmalaya'. This study used quantitative method and survey from 100 respondents from 'Bakmi Boerangrang' consumers. The type of data used is multiple regression analysis. The result of the study showed that quality product and price perception have a significant effect either partially or simultaneously towards purchase decision of 'Bakmi Boerangrang Tasikmalaya' consumers.

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Published

2023-09-05

How to Cite

Erika Joanna Hosea, Depy Muhamad Pauzy, & Mila Karmila. (2023). The Analysis Of Quality Product And Price Perception Towards Purchase Decisions (Survey On ’Bakmi Boerangrang Tasikmalaya’ Consumers). Journal of Indonesian Management (JIM), 3(3), 383–394. https://doi.org/10.53697/jim.v3i3.1381

Issue

Vol. 3 No. 3 (2023): September

Section

Articles

License

Copyright (c) 2023 Erika Joanna Hosea, Depy Muhamad Pauzy, Mila Karmila

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.