The Influence Of Product Quality And Customer Experience Against Buying Decision (Survey On Consumers Of Rabbani Tasikmalaya)

Authors

  • Nira Dya Dara University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst
  • Budhi Wahyu Fitriadi University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst
  • Barin Barlian University Perjuangan Tasikmalaya, Study Program Of Manajement, Faculty Of Economicst

DOI:

https://doi.org/10.53697/jim.v3i3.1391

Keywords:

Product Quality, Customer Experience, Buying Decision

Abstract

The purpose of this study is to determine the effect of product quality and customer experience on the buying decision to the Rabbani Tasikmalaya.The research method used is a questionnaire method with a survey approach of 100 respondents who are consumers of Rabbani. The types of data used are primary data and secondary data. The data analysis technique used is multiple regression analysis. The results of this test prove that product quality and customer experience have a significant effect both partially and simultaneously on the buying decision consumers Rabbani Tasikmalaya.

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Published

2023-09-06

How to Cite

Nira Dya Dara, Budhi Wahyu Fitriadi, & Barin Barlian. (2023). The Influence Of Product Quality And Customer Experience Against Buying Decision (Survey On Consumers Of Rabbani Tasikmalaya). Journal of Indonesian Management (JIM), 3(3), 459–468. https://doi.org/10.53697/jim.v3i3.1391

Issue

Vol. 3 No. 3 (2023): September

Section

Articles

License

Copyright (c) 2023 Nira Dya Dara, Budhi Wahyu Fitriadi, Barin Barlian

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.