The Effect of Promotion and Service Quality on Purchase Decisions for Nasa Products at Nasa Tasikmalaya Stockists
DOI:
https://doi.org/10.53697/jim.v2i2.629Keywords:
````````````````````````````````````Promotion, service quality, purchasing decisionsAbstract
This study aims to determine the effect of promotion and service quality on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. The type of research used is quantitative research with causality method and survey approach. Sampling used incidental sampling of 100 respondents using multiple linear regression analysis techniques. The results of this study indicate that promotion and service quality simultaneously have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmalaya. Promotion and service quality partially have a significant effect on purchasing decisions for Nasa products at Nasa Stockists Tasikmal`````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````aya.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Dini Lestari Dini lestari, ```````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````Depy Muhamad Pauzy ```````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````````Depy Muhamad Pauzy, Suci Putri Lestari Suci Putri Lestari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.